DetoxDenim is our approach to denim production, combining carefully selected materials with alternative finishing techniques. By avoiding certain commonly used processing methods and substances, we continuously evolve how our denim is made while maintaining the timeless look and feel that defines the fabric.
One of the key differences lies in the finishing process. While traditional denim effects are often achieved through chemical treatments and intensive processing methods, DetoxDenim relies on a range of alternative technologies and production techniques. As part of this approach, we avoid the use of chlorine bleach and potassium permanganate and apply defined requirements for chemical management throughout production.
For selected DetoxDenim styles, we use technologies such as ozone treatments and laser finishing techniques, while all styles are produced using GOTS-approved textile auxiliaries. Together, these methods help create the characteristic look of denim through alternative processing techniques and carefully considered production standards.